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BtoB

Ally Bank debuts ad campaign

Published on .

Midvale, Utah—Ally Bank rolled out a new ad campaign featuring a new tagline, “Your money needs an Ally.” The integrated campaign was created by Grey New York and includes TV, print, online and mobile. Two TV spots, “Robot” and “Predictions,” illustrate the advantages of banking with Ally in an ever-changing financial landscape. The campaign budget was undisclosed.
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