New York—Legal and real estate publisher ALM announced that Scott Pierce has joined the company as VP-digital product development. Pierce, who had served as a consultant on projects such as ALM’s new Virtual LegalTech show, will be responsible for developing new online revenue. He will also oversee ALM’s legal conference business. He joins ALM from his own consulting firm, Virtual Events Media. Previously, he was CEO of Pacific Paintball and a senior VP at Nielsen Co.’s Travel Network.