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BtoB

ALM partners with Greenfield/Belser to offer marketing services

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New York—ALM has partnered with Greenfield/Belser, an interactive agency specializing in law firm branding, to offer marketing services for law firms. The new program, called Market Opps, comprises market research and intelligence, a creative campaign platform, and a deployment phase that may include white papers, webinars, print and digital advertising, conference sponsorships and special events. “Our program integrates market intelligence to help law firms develop valuable campaign content, creative packaging and copy to power the campaign and distribution channels to deliver the campaign to target audiences,” said Scott Pierce, VP at ALM, in a statement.
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