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ALM restructures management of its online ventures

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In the newly created position of managing director of Law.com, Jennifer Collins now oversees all activities related to ALM’s legal news and information network, including sales and marketing, operations and continuing legal education (CLE). Collins will continue to oversee Law.com’s online content and production, as she has since she joined ALM in 2004 as content director for the Web site. She also takes on responsibility for the centralized online resources for ALM’s other legal publications.

Collins will be working on two main strategies for Law.com going forward.

“First, we will be expanding and adding depth to our five practice centers, developing more of our own content,” she said. “We will be working with attorney contributors to provide more analysis, and we will also be developing more tools for our users, such as legal forms.

“We will also be expanding on our community initiatives, such as our network of the best legal bloggers. We have 23 now and we’re continually expanding.”

Through an arrangement with the Legal Talk Network, Law.com has become involved in podcasting, “which we’re looking at expanding,” Collins said. “Some of our bloggers have an interest in and an aptitude for podcasting, so we’re discussing options with them.”

Brian Emerson, who handles marketing for Law.com’s CLE Center, now reports to Collins. “He’s already done a lot of creative promotions,” she said. “The next step for us is absolutely CLE on the go. We’re looking at ways to package the CLE products so that people can complete them while they’re traveling.”

In the hot area of vertical search, Collins said, “we’re looking at more than a half dozen initiatives.” Among them is upgrading the search functionality on ALM Web sites as well as “finding ways we can provide deeper legal search, which would include sites outside of our own,” she added.

Collins, who will remain based in San Francisco, reports to ALM Senior VP Jack Berkowitz. She previously reported to Stacey Artandi, ALM VP-online publishing, who left the company.

Mike Medwig, Law.com advertising director, now has the additional responsibility of online marketing and advertising fulfillment, reporting to Collins. George Dillehay, the senior VP overseeing The National Law Journal, The New York Law Journal and ALM’s Law Journal Newsletter Group, picks up responsibility for lawjobs.com, ALM’s online legal career center, from Artandi.

Bill Pollak, ALM president-CEO, said that “with Stacey’s departure, we have decided to split her position into two roles. We immediately promoted the very talented Jen Collins to be law.com’s full-time managing director.”

While Artandi had originally been hired to be the corporate expert on online publishing for all ALM’s Web sites, Pollak said, she didn’t have much time for that responsibility because she was running and reorganizing Law.com.

“I would expect that by year-end, we will begin a search for someone to fill the corporate slot, working with all of the publishers to develop their onlinestrategies, refine business plans and ensure that we are properly leveraging our technology investments across all of these ventures,” Pollak said.
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