ALM's Real Estate Media goes green

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At ALM, Michael Desiato is group publisher/editorial director of the Real Estate Media (REM) Network and VP of the ALM/Real Estate Division. He joined REM in 1979 as an assistant editor for Real Estate Forum and became editor in chief in 1989. He was named VP in 2007. MB: In March, you launched a section focused on sustainable commercial real estate on On June 3, REM will hold its first national conference on the green building movement for your market. But is “green” a temporary fad or a long-term concern? Desiato: REM's goal is to focus on critical issues that will ultimately determine our customers' success or failure, and sustainability is an issue that [is] not going away. The largest corporate and institutional tenants have embraced it, so our audience can no longer afford the risk of not going green. MB: Is green the only subject that will get this special focused treatment? Desiato: There are a number of what we call “edge” issues, which also include the capital markets, the economic climate, technology, global influences, and hiring and retention, and we also identify and serve niche markets such as student housing. At the same time, we are undergoing our own evolution through the ongoing integration of all of our formats, from magazine and online articles to Web-based features, online exclusives, webcasts and conference events. MB: How is the commercial real-estate market faring? Desiato: Amid the credit-market turmoil, slowing of the investment market and growing fears about the recession, most industry players think a correction will not be as painful or pervasive as it was in the residential sector. M
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