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BtoB

Alterian allover NCDM

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Rosemont, Ill.--Alterian Inc., a newly launched unit of U.K.-based Alterian plc, made a splash Tuesday, as the provider of comparative data processing software and services introduced itself to U.S.-based marketers at the National Center for Database Marketing Trade Show and Conference. One of the fastest growing tech companies in the U.K., Alterian sells software for customer intelligence, consumer dynamics, data mining, fraud detection and other forms of traffic analysis. Tuesday, at the Hyatt O'Hare Northwest, the Chicago-based U.S. headquarters of Alterian underscored its British roots with an "invasion" party that included a Beatles cover band.
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