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BtoB

Alterian expands online marketing platform

Published on .

Chicago—Alterian, a database marketer, announced it has expanded the online marketing capabilities of its Dynamic Messenger platform beyond e-mail marketing. New features include the ability to manage landing pages, e-mail templates, Web forms and online databases within a single platform, as well as the ability to deliver and track content via RSS. Through a permission-based Web interface, Dynamic Messenger can also enable separate marketing teams, interactive agencies and marketing service providers to collaborate.

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