×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Alterian introduces Analytical Dashboard to monitor marketing performance

Published on .

Most Popular
Chicago—Integrated marketing platform provider Alterian has introduced its Analytical Dashboard, a new application that monitors key indicators of marketing performance.

The platform provides links to drive extended analyses and campaign execution through integration with the Alterian Integrated Marketing Platform. The platform enables marketers to construct detailed reports and dashboards to determine the value of marketing efforts, according to the company.

In this article: