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Alterian, M-Theory Solutions partner on marketing solution

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Chicago—Integrated marketing platform provider Alterian will partner with database company M-Theory Solutions, to provide midsize companies with an on-premise version of the Alterian Integrated Marketing Platform. The platform manages customer acquisition, nurturing, growth and retention programs in-house. M-Theory will supply data cleansing, demographic and geocode enrichment, as well as targeted prospect lists.
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