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BtoB

Alterian offers Web content management to U.S. marketers

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Bristol, England—Integrated marketing platform provider Alterian is introducing its Web content management application into the U.S.

The solution fits into the company’s existing Alterian Integrated Marketing Platform for multichannel marketing analysis.

The Web content management application—acquired by Alterian through its purchase of Mediasurface in July, allows marketers to create and manage Web sites for better customer engagement and conversion, according to the company.

—Christopher Hosford

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