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BtoB

Alterian, Unisys partner on marketing automation appliance

Published on .

Chicago—Integrated marketing company Alterian announced it is taking advantage of powerful storage and database server technology from Unisys to offer marketers a fast, less-expensive means of managing large prospect databases.

Using Unisys’ ES7000 enterprise server technology, Alterian said its benchmarking tests of the new offering show reductions in campaign cycle time—the period from file receipt to campaign fulfillment—of up to 50%, while reducing costs.

This relationship with Unisys also positions Alterian to expand its integrated marketing platform further into very large database environments, in such industries as financial services, telecommunications and retail, according to Alterian.

—Christopher Hosford

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