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Alterian unveils software

Published on .

Orlando, Fla.--Marketing analytics company Alterian has launched two new software products, Campaign Manager and Analytic Reporting. The new products, announced this week at the Direct Marketing Association’s annual meeting, will complement Alterian’s existing database applications. The company also announced partnerships with marketing service providers CC3 and MarketTouch; both will integrate their database software with Alterian’s.
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