Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Alterian unveils software

Published on .

Orlando, Fla.--Marketing analytics company Alterian has launched two new software products, Campaign Manager and Analytic Reporting. The new products, announced this week at the Direct Marketing Association’s annual meeting, will complement Alterian’s existing database applications. The company also announced partnerships with marketing service providers CC3 and MarketTouch; both will integrate their database software with Alterian’s.
Most Popular
In this article: