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BtoB

Alterian updates marketing applications

Published on .

Chicago—Alterian announced enhancements to its Campaign Manager, Selection Planner and Analytical Reporting applications. The enhancements include improved campaign management functionality such as budgeting and auditing. The newly released applications—Campaign Manager 3.0, Selection Planner 3.0 and Analytical Reporting 3.0—have also had major user interface upgrades.
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