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Alternative Medicine joins forces with SoftAd Group in online play

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Mill Valley, Calif.--The SoftAd Group Inc., which provides e-business sell-side solutions, announced Tuesday that it has entered into a strategic partnership with Alternative Medicine Publishing Co., which publishes content centered around alternative medicine. Alternative Medicine, formerly known as Future Medicine Publishing Inc., is a multi-media company, with magazine publishing, book publishing, radio, TV broadcast channels and a Web site. Under the agreement, AlternativeMedicine.com will use SoftAd's ChannelNet e-business platform to upgrade the content of the Web site and develop the destination as a leading information source for alternative medicine therapies, product and services.
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