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AMA/Duke survey finds CMOs more optimistic about economy

Published on .

Durham, N.C.—CMOs are more optimistic about the economy now than they were six months ago, according to a survey by the American Marketing Association and Duke University's Fuqua School of Business.

The report, “CMO Survey,” was based on an online survey of 421 top marketing executives, conducted between Jan. 11 and Jan. 28.

When asked to rate the U.S. economy on a scale of 0-100, the average score was 63, up from a score of 56 in August, when the survey was last conducted.

Spending on traditional advertising this year is expected to increase by 2.0%, the first increase since February 2009, according to the survey.

Also, marketers said that while they currently spend an average of 6.0% of their marketing budgets on social media, that figure will triple to 18.0% over the next five years.

More information about the survey is available at http://www.cmosurvey.org/category/news

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