The report, “CMO Survey,” was based on an online survey of 421 top marketing executives, conducted between Jan. 11 and Jan. 28.
When asked to rate the U.S. economy on a scale of 0-100, the average score was 63, up from a score of 56 in August, when the survey was last conducted.
Spending on traditional advertising this year is expected to increase by 2.0%, the first increase since February 2009, according to the survey.
Also, marketers said that while they currently spend an average of 6.0% of their marketing budgets on social media, that figure will triple to 18.0% over the next five years.
More information about the survey is available at http://www.cmosurvey.org/category/news