New York—The American Marketing Association, Hayzlett Group and MarketFrames Group have formed the CMO Academy, a series of live educational programs designed to provide senior and director-level marketing executives with the skills to enter the C-suite.
The first course will take place next month in Chicago, followed by sessions in New York in November and Los Angeles in February.
“The CMO Academy presents participants with a blueprint on how to navigate the marketing and business landscape as they move ahead in their professional careers,” said Dennis Dunlap, AMA CEO, in a statement.
“Utilizing our courses, attendees will be able to take advantage of resources that have remained exclusive to the C-suite,” added Jeffrey Hayzlett, founder and CEO of the Hayzlett Group, in a statement. BtoB named Hayzlett its Marketer of the Year in 2008, when he was VP-chief business development officer at Eastman Kodak Co.
MarketFrames is a 10-year-old consultancy that provides professional development programs and proprietary marketing models and tools.