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BtoB

AMA study finds social networking could boost e-commerce

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New York—According to a new study by the American Marketing Association, 49% of Internet users said they would seek out shopping information on social networking sites if the sites offered such information. Also, 47% of respondents said they would visit a social networking site to search for gift ideas and 29% said they would buy products on those sites. The report was based on an online survey of 1,098 U.S. adult Internet users conducted earlier this month by Opinion Research Corp.

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