New York—Creative agency Amalgamated, New York, has changed its name to Silver & Partners. The rebranding reflects the name of the agency's chief creative officer, Eric Silver, who joined the shop two years ago and became majority owner.
Silver is assuming the duties of former CEO Brian Martin, who left the agency last month to pursue other opportunities. The CEO role is not being filled at this time.
Silver & Partners has a new website at www.silverpartners.com.