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BtoB

AMD names LaForce CMO

Published on .

Sunnyvale, Calif.—Chip maker AMD announced that Colette LaForce has joined the company as senior VP-CMO. LaForce was previously global VP-CMO, Dell Services. In her new role, she will lead global integrated marketing, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing. She succeeds Nigel Dessau, who left AMD in January to join Austin, Texas, consulting firm Adclaro Consulting.
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