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BtoB

America Online enhances AOL search

Published on .

Dulles, Va.—America Online announced it has launched a new version of AOL search, with an updated design, new sorting capabilities and a tool to help users narrow queries.

An added feature is Snapshots, additional results that appear at the top of the search results Web page and include relevant editorial content.

AOL also announced it signed an agreement with Copernic for desktop search technology and a separate agreement with Ingenio to implement its Pay Per Call advertising platform for advertisers.

AOL also said it will soon enhance its local search capabilities through a partnership with search engine technology company Fast Search & Transfer.

—Carol Krol

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