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BtoB

America West launches multimedia advertising campaign

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Phoenix -- America West Airlines announced the launch of a new, multimedia advertising campaign featuring TV commercials, radio spots, and newspaper and magazine print ads premiering this week in the airline's three hub markets, Phoenix, Las Vegas and Columbus, Ohio. Bearing the tagline ``Every flight counts,'' the ads target the business traveler and project a new image for the airline. America West hired San Francisco-based Publicis & Hal Riney in 1998 to assist in repositioning the airline and to develop the new campaign.
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