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BtoB

American Airlines debuts ad campaign

Published on .

Fort Worth, Texas—American Airlines is unveiling an integrated ad campaign aimed at premium business travelers. The campaign, developed by TM Advertising, Dallas, includes TV, print and online. A 30-second TV spot will debut during the broadcast of the Academy Awards on Sunday. The campaign also includes a new microsite at www.aa.com/flagship, providing travelers with a virtual experience of American Airlines’ premium class offerings.
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