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BtoB

American Airlines, AT&T and BioBehavioral Diagnostics

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American Airlines Cargo—American Airlines Cargo has selected RiechesBaird to provide business strategy, brand development, integrated marketing, creative development, design and production services. Billings were undisclosed.

AT&T—AT&T announced that it has consolidated its media account with Mediaedge:cia following a review. The account is estimated to be worth $3.4 billion. The incumbent media agencies participating in the review included OMD, Digitas and GSD&M's Idea City.

BioBehavioral Diagnostics—BioBehavioral Diagnostics Co. has named GSW Worldwide, an inVentiv Health company, as agency of record. GSW will provide strategic marketing and promotional services for BioBehavioral’s McLean Motion Attention Test System. Billings were undisclosed.

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