BtoB

American Business Media launches new ad campaign

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New York--American Business Media on Friday launched its latest advertising campaign, which recognizes how b-to-b companies have been struggling against the downward economy and other challenges facing the industry. The ad campaign, titled "The Economy's Ups & Downs," uses information from Yankelovich/Harris and Fairfield Research to reinforce the message that whether the market is bullish or bearish, b-to-b media deliver results. The ads are running in major marketing publications.
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