×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

American Business Media launches new ad campaign

Published on .

New York--American Business Media on Friday launched its latest advertising campaign, which recognizes how b-to-b companies have been struggling against the downward economy and other challenges facing the industry. The ad campaign, titled "The Economy's Ups & Downs," uses information from Yankelovich/Harris and Fairfield Research to reinforce the message that whether the market is bullish or bearish, b-to-b media deliver results. The ads are running in major marketing publications.
Most Popular
In this article: