BtoB

American Business Media launches integrated ad campaign

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New York—American Business Media last week announced an integrated advertising campaign focusing on the importance readers, viewers and trade show attendees place on b-to-b media to help them make purchasing decisions. The campaign was created by DiMassimo Inc., a marketing communications agency. It features an illustration of a human digestive system with the digestive tract leading to the brain instead of the stomach. The copy reads: “Business Media. Devoured by the Influential.” The ads have already debuted in such print publications as Chief Executive and The Wall Street Journal. They will also appear on several Web sites, including Forbes.com and CFO.com.

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