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BtoB

American Business Media retains DiMassimo as advertising agency

Published on .

New York—After just three months, American Business Media has dropped The Ad Store and retained DiMassimo Inc., New York, as its advertising agency. Steve Ennen, a spokesman for ABM, said in an interview that the association had “creative differences” with The Ad Store. In a news release, Gordon Hughes II, president-CEO of ABM, said: “Our members produce more than $20 billion in annual revenues; we are committed to positioning their media as essential components of any smart marketing plan.” ABM expects to launch a new ad campaign in the first half of this year. Spending levels have not yet been determined.
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