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American Express OPEN adds social media, directory listing tool

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New York—American Express OPEN, the company's small-business solutions division, plans to add to its services a free social media monitoring and local directory listing tool for small and midsize businesses. Called YourBuzz, the software will enable businesses to view, claim and edit their listings on directory sites to ensure they are correct. It also offers a centralized place to respond to customers and prospects on Citysearch, Facebook, Twitter and Yelp, according to the company. YourBuzz, developed by Clickable Inc., is part of American Express' array of business productivity apps. It will be available this summer, AmEx said.
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