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American Express OPEN debuts ‘Start Booming’ campaign

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New York—American Express OPEN, the small business division of American Express Co., on Monday unveiled a national ad campaign called “Start Booming.” The integrated campaign includes TV, print and online, and shows how real business owners are reinventing their businesses to revive the economy. The campaign also features case studies of American Express business card members on www.open.com. The campaign budget was undisclosed.
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