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BtoB

American Express OPEN debuts ad campaign

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New York—American Express OPEN unveiled a national ad campaign to promote the launch of its redesigned Web site, openforum.com, an online community of small-business owners.

The campaign includes a television spot featuring American Express small-business customers who built their businesses with the help of OPEN. The campaign also includes online ads and videos, which are available on YouTube.com.

A key feature of the redesigned Web site is Connectodex, a networking tool that helps small businesses market their products, find vendors and build relationships.

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