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American Express OPEN debuts podcast for small businesses

Published on .

New York—American Express OPEN this week debuted a new podcast for small businesses called OPEN Mic Podcast on Branding, featuring a case study of a small-business rebranding effort. The podcast is part of OPEN's Project RE:Brand series launched in November.

The podcast, available at OPEN Mic Podcast on Branding, features Artyarns, White Plains, N.Y., which partnered with New York-based OfficeLab on a branding makeover.

Also this week, American Express OPEN announced a new book called “OPEN Book: A Practical Guide to Branding,” featuring best practices for small business.

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