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BtoB

American Express OPEN debuts Project RE:Brand

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New York—American Express OPEN this week introduced Project RE:Brand, an online video series on www.openforum.com that features brand makeovers of five small businesses. The businesses were matched with brand and design agencies that provided expertise to help each conduct rebranding programs. Some of the areas featured in the video series are effective advertising, package redesign and luxury branding. Accompanying the online videos are branding articles and brand assessments for other small businesses.
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