×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

American Express OPEN introduces AdManager for small businesses

Published on .

New York—American Express OPEN, the company's small-business solutions division, has launched a new tool to help businesses create, target and measure online advertising campaigns. AdManager, which is part of OPEN's array of business productivity apps, allows businesses to create template-based ads; test messages against audience segments; and access campaign reporting tools, among other features. The AdManager tool, powered by solutions from digital advertising management company AdReady, is priced from $750 a month.
Most Popular
In this article: