American Express OPEN introduces AdManager for small businesses

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New York—American Express OPEN, the company's small-business solutions division, has launched a new tool to help businesses create, target and measure online advertising campaigns. AdManager, which is part of OPEN's array of business productivity apps, allows businesses to create template-based ads; test messages against audience segments; and access campaign reporting tools, among other features. The AdManager tool, powered by solutions from digital advertising management company AdReady, is priced from $750 a month.
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