American List Counsel acquires MaxDirect

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Princeton, N.J.--American List Counsel Inc. has acquired MaxDirect, the list management division of MaxWorldwide Inc. Terms of the deal were not disclosed. Formerly Novus List Marketing, the division and its sales, marketing and account management employees will remain in Valhalla, N.Y. ALC's Stamford, Conn.-based account managers will relocate to Valhalla, according to a company statement.
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