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BtoB

American Management Association picks Direct Media

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Greenwich, Conn.—The American Management Association announced Friday it has selected Direct Media as exclusive broker for all its U.S. mailings.

Direct Media will provide both postal and e-mail marketing strategies to the AMA. The deal enables AMA to tap into Direct Media’s DMI Data Warehouse for prospecting names, while Direct Media gains access to AMA data.

—Carol Krol

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