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BtoB

American Management Systems, Marketswitch partner

Published on .

Fairfax, Va.--American Management Systems Inc., an information technology consulting company, and Marketswitch Corp., a software company, Wednesday announced a partnership to co-market a product to reduce churn for subscription-based companies that target both businesses and consumers. The solution will integrate Strata Enterprise, AMS' decision management product, and TRUE Optimization, Marketswitch's optimization software suite of applications. The two companies had previously co-marketed a solution for the financial services industry.
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