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American Marketing Association announces Mplanet conference

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June 26 Chicago—The American Marketing Association, which represents more than 38,000 marketers, Monday announced plans for Mplanet, a new event that will address the changing dynamics of marketing. The three-day conference, which will he held Nov. 29-Dec. 1 at the Walt Disney World Dolphin Resort in Orlando, Fla., was created by the AMA in partnership with management consultant McKinsey & Co., the Wharton School and executive search firm Spencer Stuart.

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