New York—Penton Media's American Printer, which published its first issue in 1883, published its last issue this month. As a print vehicle covering the printing industry, American Printer was at the center of the sweeping changes occurring in the media world.
In a blog post announcing the closure of the brand, Editor Katherine O'Brien wrote, “Penton, our parent company, stuck with us through some mighty lean months; but, ultimately, there was no foreseeable model to achieve profitability.” American Printer's ad pages fell from 610 in 2008 to 293 last year, according to IMS: The Auditor.
A Penton spokesperson confirmed the closure and issued this statement: “We discontinued publication on American Printer simply because it had become a small title that we could not sustain with its current revenue model. Over the past year or so, we had reviewed several different revenue models, but none seemed to fit with our current strategy.”
Penton is also shuttering American Printer's sister brand, Paper, Film & Foil Converter. PFFC saw its ad pages decline from 620 to 437 from 2008 to last year, according to IMS: The Auditor.