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AmEx, Facebook announce rewards program

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New York—American Express and Facebook have partnered in a new program that lets small businesses pay for Facebook ads using American Express OPEN membership rewards points. Under the program, AmEx cardmembers can redeem rewards points for Facebook ads at www.facebook.com/OPEN or at www.membershiprewards.com. American Express plans to roll out a national marketing campaign in the next few weeks to promote the program; at deadline, details were unavailable.
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