New York—American Express Co. has rolled out a new Facebook app that leverages the familiar thumbs-up “like” icon as well as other social indicators to deliver better targeted discounts to cardholders.
Users who sign up for the company's Link, Like, Love application on the AmEx Facebook page can view deals that are pertinent to their own experiences, such as having “liked” a product category or checking on a local business, instead of deals chosen in terms of what's nearby.
The new service extends a program, announced last month
between AmEx and Foursquare, that enables companies to serve couponless offers. Foursquare users who link their accounts to their AmEx cards can receive discounts from local businesses when they “check in” via Foursquare, with the discount automatically applied to their AmEx cards.