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BtoB

AmEx OPEN rolls out phase 2 of ‘Start Booming’

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New York—American Express OPEN this week rolled out the second phase of “Start Booming,” an integrated ad campaign that celebrates small businesses and shows how they are helping to revive the still-struggling economy.

The campaign, developed by Crispin Porter+Bogusky, Boulder, Colo., includes three new TV spots and three new print ads that feature real small-business owners solving challenges using American Express OPEN services. The campaign budget was undisclosed.

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