×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ammirati, Lowe to merge

Published on .

Most Popular
New York--As reported in the Oct. 25 issue of Advertising Age, the Interpublic Group of Cos. officially announced Friday that Ammirati Puris Lintas will merge with Lowe & Partners Worldwide. The merger will create a new agency to be called Lowe Lintas & Partners Worldwide, which will have billings of more than $11 billion, ranking it among the world's top five agencies. Frank Lowe has been named chairman-CEO of the new company. In the wake of the deal, Martin Puris, chairman-CEO and chief creative officer of Ammirati Puris Lintas, resigned, and in a statement he implied that he wanted to pursue Internet opportunities as an entrepreneur. Business-to-business accounts of the new agency include Dell Computer Corp., United Parcel Service of America, PricewaterhouseCoopers and ZDNet.
In this article: