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ANA, 4A's call for adoption of Ad-ID

Published on .

New York--The Association of National Advertisers and the American Association of Advertising Agencies are encouraging the advertising industry to embrace Ad-ID, a new coding system to bring more accountability to advertising.

Ad-ID, developed by the ANA and Four A's, is used to identify and track advertising for scheduling, placement, billing and verification purposes.

The goal of Ad-ID is to set standards that will help measure advertising effectiveness and efficiency, and to drive marketing accountability.

Jim Speros, chief marketing officer of Ernst & Young and chairman of ANA's board, called on advertisers, agencies, media companies and vendors to adopt Ad-ID.

Among the advertisers that have agreed to use the new coding system are Johnson & Johnson, Procter & Gamble Co., ConAgra, PepsiCo, Ernst & Young and Nautica.

--Kate Maddox

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