To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

ANA: 58% of marketing organizations work with CEOs to drive growth

Published on . 0

Reprints Reprints

Phoenix—Fifty-eight percent of marketing organizations work closely with the CEO to drive growth, according to a study by the Association of National Advertisers. The study, “Marketing2020,” was based on an online survey of more than 250 CMOs in partnership with EffectiveBrands. According to the study, 78% of respondents agreed that being clear about their organization's broader societal purpose is an important characteristic of winning companies. CMOs' top priorities were to lead by example in digital; engage the entire organization; inspire and empower those they lead; maintain brand consistency; and build marketing capability, the study found. “Marketing2020” was released at the ANA's Masters of Marketing Conference here Saturday.
In this article:

Read These Next

Comments (0)