The Association of National Advertisers announced the creation of a Business-to-Business Hall of Fame, designed to honor professionals who have made significant contributions to b-to-b marketing. Gary Slack, founder and chief experience officer of b-to-b agency Slack and Co. will be the first honoree.
"This is a significant and exciting step forward for the ANA since our acquisition of the Business Marketing Association in 2014," said Bob Liodice, president-CEO of the ANA. "It illustrates our strong belief in the power and importance of b-to-b marketing, and I can think of no other industry professional more deserving of this inaugural honor than Gary Slack."
Mr. Slack founded his Chicago-based agency in 1988 (as Slack Barshinger), and currently counts top b-to-b brands including GE, Dow Corning, Ingredion and Gates Corp. as clients. He has also done work for eBay, Google and NutraSweet in the past.
Mr. Slack served as a board member and VP-professional development of the BMA from 2011 to 2015, and also served as organizer of the BMA's annual conference from 2009 to 2015. During that time, he helped conference attendance grow from 125 to over 1,000 attendees.
"I'm very grateful to the BMA advisory board for this wonderful honor," said Slack, who received BMA's G.D. Crain, Jr., Award in 2014. "We have so much more to do to advance the profession of b-to-b marketing, and I expect to keep doing my part for many more years to come."
The induction will be made June 1 by Linda McGovern, incoming BMA advisory board chair, at the ANA/BMA16: Masters of B2B Marketing Conference in Chicago.