ANA and BtoB Magazine to Co-Produce 2008 Business-to-Business Conference

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New York, NY, January 30, 2008 – The ANA (Association of National Advertisers) and BtoB Magazine will join together for the first time to co-produce the ANA’s second annual Business-to-Business Conference on Thursday, March 27, 2008 in Santa Clara, CA.

This year’s Business-to-Business Conference will focus on Taking B-to-B Marketing to the Next Level. The conference will feature keynote sessions by branding expert David Aaker and Siemens Corporation CMO, Tom Haas. In addition, the conference will reveal the latest ANA/BtoB Magazine research on connecting marketing to business strategy as well as discuss the evolution of B-to-B e-mail and the top issues facing B-to-B marketers.

“We are very excited to be joining forces with BtoB Magazine to present the critical issues facing B-to-B marketers,” said Bob Liodice, President and CEO of the ANA. “As the marketplace continues to evolve, it is more important than ever for B-to-B marketers to have their own forum to address the unique challenges and best practices surrounding their field.”

“We at BtoB are always interested in finding ways to help marketers elevate and optimize their practices, and joining with the ANA is a great way to leverage both of our strengths,” said Bob Felsenthal, VP and Publisher, BtoB Magazine. “This conference will present ideas and speakers who will help marketers change the game in 2008 and beyond.”

To register for the event, please visit:

A complimentary pass to the upcoming B-to-B conference is available to qualified members of the media. Please contact Jorge Lavina of CooperKatz & Company at 212-455-8041 or for more information.  


About the ANA

The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy.  ANA’s membership includes 360 companies with 9000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers.  For more information, visit

About BtoB Magazine
BtoB, the magazine for marketing strategists, is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis senior marketers need to develop a winning integrated marketing strategy.

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