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BtoB

ANA, ‘BtoB’' partner for new b-to-b marketing event

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New York—The Association of National Advertisers and BtoB announced plans for the Business-to-Business Marketing Conference. The one-day event will take place March 27 at the Santa Clara Marriott in Santa Clara, Calif. It will offer marketers insight into how to “connect the dots” between the various resources available to improve their b-to-b marketing programs. The agenda can be found at www.ana.net/btob2008.
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