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ANA introduces Marketing Analytics Leadership Award

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New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award. The award, sponsored by marketing analytics firm MarketShare, offers a $50,000 cash prize to a marketing individual or team demonstrating the most effective application of analytics to benchmark and improve marketing ROI. The award will be presented at the ANA's Masters of Marketing annual conference in Phoenix Oct. 3-6. An online entry form is available at www.analyticsaward.com.
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