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ANA offers money-back guarantee for brand-building conference

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New York—The Association of National Advertisers said this week that its 2009 brand-building conference will have a money-back guarantee.

“Attendees will go home with at least a dozen brand-building ideas and inspirational tactics for engaging with their customers. Guaranteed or your money back!” the ANA promised in an e-mail.

The conference, which has a theme of “Brand-building in tough times and beyond,” will be May 13 in New York. The scheduled speakers include Chris Jogis, VP-U.S. brand development for MasterCard.

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