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BtoB

ANA publishes guidebook on agency compensation

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New York—The Association of National Advertisers has published “Agency Compensation: An ANA Guidebook,” by David Beals, president-CEO of agency consulting firm Jones Lundin Beals. The guidebook provides advice about structuring, negotiating and managing agency compensation, including examples of performance-based pricing and managing compensation for multiple agencies. The book is available at www.ana.net/ebooks.
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