Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ANA publishes guidebook on agency compensation

Published on .

New York—The Association of National Advertisers has published “Agency Compensation: An ANA Guidebook,” by David Beals, president-CEO of agency consulting firm Jones Lundin Beals. The guidebook provides advice about structuring, negotiating and managing agency compensation, including examples of performance-based pricing and managing compensation for multiple agencies. The book is available at www.ana.net/ebooks.
Most Popular
In this article: