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BtoB

ANA rolls out course requirements for marketer certification program

Published on .

New York--The Association of National Advertisers unveiled course requirements for its Accredited Marketing Professional program, the industry’s first certification program outside academia for corporate marketing professionals.

The program, a joint effort between the ANA and the Center for Marketing Excellence, is designed to help companies set standards for marketing excellence in their organizations.

To become a certified marketer, students must complete six courses within 24 months. The curriculum includes three core classes and three electives.

Core classes are focused on brand building, customer insights and annual brand planning. Electives include classes in advertising, media plan development, PR and b-to-b marketing.

The first classes will be held Feb. 23-25 at the Westin Times Square Hotel. The ANA and CME will also conduct custom classes on site.

Information is available at http://www.ana.net/training

--Kate Maddox

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